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Marketing

Free tools that do the work in your browser.

Campaign & UTM

UTM BuilderBuild tagged campaign URLs with source, medium and campaign. Values are normalised and lowercased, so your reports do not split one campaign into five rows.

Advertising

CPM CalculatorEnter any two of cost, impressions and CPM and get the third, with the reverse calculations a media plan needs: the budget a target CPM allows, and back again.CPC CalculatorEnter any two of spend, clicks and CPC and get the third, plus the effective CPC of an impression buy. Bulk mode takes a whole CSV of campaigns in one go.

Marketing Metrics

CTR CalculatorEnter any two of clicks, impressions and CTR and get the third, one row at a time or from a CSV of campaigns. Includes the benchmarks worth comparing against.ROAS CalculatorEnter any two of revenue, ad spend and ROAS and get the third, shown as a multiple and as a percentage so the two cannot be confused, with the gross profit.